I was pondering this word the other day at work. I was looking for macramé books. So first I typed in macramé patterns, did not get much in my return. Then I decided to type in just knots. Bingo! I got a slew of titles. More than I bargain for. But it was great resource.
I am always intrigued how my website brings in different people. I often wonder what keywords brings them in.
I noticed in Etsy the “color” will bring people to my jewelry website.
I know that SEO and marketing count on certain keywords as well.
Just sharing my observations on this topic. Add yours if you want.